Hongqi motor is well known in China as a luxury car for government leaders. The brand has a strong emphasis and budget on PR instead of marketing. And they have a weak presence on social media to keep their luxury brand identity.
WeBridge provides PR and social media services for their car launches overseas. Our primary target is pitch and press. We occasionally generate posts on social media to support our PR events.
I am the only designer on the team and provide design support for our PR team.
1 Account Director
- 1 Account Specialist
- 1 Designer (Me)
1 Public Relations Manager
- 2 PR Specialists
1 Strategy & BD Manager
2020/10 ~ Present
My Role
As the only designer on the project team, I provide design support to my colleagues. I came to the team early in our service (week 1).
Hongqi was also my first automotive client. And to make a car brand's design, the key is to have proper retouching for the car assets. Hongqi allows me to practice lights, shadows, dust elements, and halos in the workplace.
My Deliverables
Social Media Posts Design
PR Pictures Design
Video Editings
Tools
Photoshop
Illustrator
After Effect
Showcase
Instagram Creatives
Showcase
Posters and others
The left one for New Year is one of my personal favorite